“Reconsidering Business Planning and Venture Development: Does it Matter?”
5 p.m. Tuesday, March 10, 2015L.A. Pittenger Student Center, Cardinal HallDiscussion and reception to follow, Music Lounge
Business planning is pervasive in entrepreneurship education today. However, academic debate about the value of business planning is longstanding. In this presentation, Marvel discusses the major challenges in business planning research. Using recent data collected from new technology-based startups in the Midwest he advances a new perspective in business planning research—while considering if, and when, planning promotes venture development.