MILLER COLLEGE RESEARCH COLLOQUIUM
Shadowing a Gannett Company, Inc. Sales Representative
12:00 - 1:30 p.m., Tuesday, November 15, 2016Whitinger Building room 145, Hall of Fame Conference RoomRSVP before November 7 to email@example.com
Presented by Joseph ChapmanAssociate Professor of Marketing
Shadowing a Gannett Company, Inc. Sales Representative | Faculty Externship Presentation
The Faculty Externship Program at Ball State University is designed to give faculty the opportunity to work with Indiana businesses which require skills representative of those taught by the faculty in their classes. The idea of the program is for faculty to be able to share their expertise with a selected business as well as observe the business practices to determine if there might be new information, techniques, and/or technologies that faculty can incorporate into their classes to enhance the educational experience for their students. The faculty externship experience takes place over the summer and includes 40 hours of on-site learning, a written report, and a final department/college presentation. As part of the Faculty Externship Program, I had the opportunity to shadow the top sales representative from Gannett Company, Inc., a leading media and marketing company with outstanding local-to-national consumer reach. This presentation will focus on information obtained from my interaction with the sales representative and sales manager from Gannett’s Indianapolis newspaper company, The Indianapolis Star.
About Joseph Chapman
Joseph Chapman, a professor in the Marketing Department, earned his bachelor’s and MBA degrees from Ball State University and his doctorate from Virginia Polytechnic and State University (Virginia Tech). He joined the Ball State faculty in 1987. Chapman’s teaching focuses on professional selling, sales management, and marketing principles, and he has over 20 years of teaching and consulting experience. Chapman has published research in several well-known business journals including the Journal of Personal Selling and Sales Management, the Journal of Marketing Theory and Practice, the Review of Business, the Journal of the International Society of Business Disciplines, the Journal of Business and Society, the Marketing and Management Journal, and the Marketing Education Review.